Managing a business at the early stages – referred to as entrepreneurial management – is fundamentally different from managing an established business. Many founders often make that mistake, and we help you avoid that risk. We have embedded apprenticeship and will match you with a member of the Anexuss Africa high impact entrepreneurs club to hold your hand.
Managing early-stage businesses is fundamentally different from running an established business. While most strategies meant for established businesses are designed around ‘evidence’, very little data is usually available for a new business. Unlike what is the case for established businesses, past customer behaviour cannot be the foundation on which early-stage business is built for the simple reason that the customers may not be there in the first place or may be in such small numbers that data collected from their behaviour may not be sufficient to make practical decisions.
Unfortunately, most training programs available, including business administration courses, are biased towards managing established businesses. It’s not surprising then that most business founders not only structure the new business in the model of an existing business but tend to set it up as though it was an existing business.
Anexuss Africa fashions strategy for early-stage business in a way that embraces the realities of businesses at this stage. We embrace the uncertainty that comes with early-stage businesses and design well aligned strategies that help founders manage this process. This is called entrepreneurial management and lack of it has contributed to the failure of many business ventures.